April, 2008 Press Release


       

               Upper Hand Scent - Marinades introduces:
     " New "  Coffee Shad Soft Plastic
        Scent - Marinade

  Fond du lac, WI - April 9th 2008.
  For Immediate release:
  Upper Hand Scent - Marinades LLC, proudly introduces
  Coffee Shad Scent - Marinade for soft plastics.
  This new addition infuses Columbian coffee into a
  natural shad based oil. The result is a very
  concentrated " all natural " product with a potency
  strong enough to permeate the outer layer of most
  soft plastics. Many brands have little or no scent
  in their baits which explains our objective, to
  provide a " scent charge " enabling anglers with
  some added time to set the hook as fish hold onto
  the baits much longer. Recent studies have shown
  that coffee scented baits produce very good results.
  Fish tend to be attracted to it's taste and aroma.
  It is no secret that coffee grounds have been used  
  by fisherman for years and years, adding them to
  dirt and earthworms. We figured it was time to
  invigorate scent lacking soft plastics with a
  premium quality coffee scent!.

  Please feel free to contact us for more
  information.